Interesting article found on the net. I liked the topic because we hear so much about companies creating their Facebook pages and in the end, we may wonder: does it really have an influence on sales? Until now, I had some doubts, and this article confirms it in terms of travel. Travellers still rely on their own searches to plan a trip rather than going on the Facebook page for a travel company/hotel/airline. Facebook is good in terms of community sharing, but in my opinion, it is still far from showing as a professional tools for companies.
http://bit.ly/apG4NI
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I totally agree with you Facebook is not always a relevant tool of communication for a business.
ReplyDeleteProfessional sometimes forgets the soul of their business and has to choose carefully their online communication. My last article is directly links to yours.