As a future hotelier, I am more than interested in marketing strategies, especially the ones concerning CRM. I found an article via J. Owyang's Twitter that he wrote for Frobes http://www.bit.ly/9unj9j which deals with the subject.
With information sharing spreading increasingly faster thanks to social media, marketers find it hard to collect data and find marketing leads. According to Owyang, and I think he's right, Social CRM is now essential as it further completes traditional CRM by defining on which SM our clients are and how to connect these media with our business. Hoteliers who understand the importance of Social CRM could get a significant edge over their competitors.
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I actually think we are heading an ultra-segmentation of the clientele and considering that the data is indeed very hard to collect. However,I think it is also time tomultiply the different platforms because from my point of view each of them will correspond to this data. To make myself clear, we perfectly know what clientele will use which media and this could help a business to collect the information it needs.
ReplyDeleteHello Macha,
ReplyDeleteI perfectly agree with you but may be when you think about facebook as a social media are you able to identify which clientele use it?
Actually everyone is using Facebook from the younger to the older, any person at any social scale.
Actually if I want to look at CRM on Facebook I would find it pretty hard to identify a persona and target him.
Thank you,
Ignazio