This week, the highly innovative company TravelClick launched its latest market analysis and revenue optimization tool, Hotelligence360. This intelligence product follows its predecessor Hotelligence, acclaimed worldwide and already used by 40 000 global businesses.
How exactly is this product so useful and one might say, revolutionary?
Hotelligence360 is an interactive and easy-to-use platform which enables hoteliers to monitor trends and other parameters, thus enabling them to make important decisions and increase their revenues.
With the help of an alert system, hoteliers are kept informed on real time issues, threats or opportunities, and consequently, they are able to make the right decision quickly. As an example, the application gives indication on consumers’ patterns so that the hotel may decide there is a new potential segment of customers to be explored. It also compares the hotel’s performance against the one of various competitors which can raise the hotel’s awareness on unwise previous decisions etc.
To me, this tool is an incredibly wise and necessary investment to make. I reckon the purchase price is important but the opportunities arising from its use can be vital for a hotel business. In today’s unstable times, it is hard to keep up with the constantly changing hotel and tourism trends and this application is a great way to help hoteliers understand the market and make their decisions accordingly, thus maximizing their revenues.
It also intersects with my dissertation topic this year, which is about an intranet platform for hoteliers. I came to the same reasoning which says that it is now or never the time to invest in new technologies, in order to have a competitive advantage when the tourism industry picks up.
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