SCRM Part 1 Slides: A Discussion on the 5Ms and Marketing Use Cases

This is a presentation by Altimeter, which is a company co-founded by Jeremiah Owyang (I talked about him in my last post). It is about social media marketing and the presentation just talks for itself.

SCRM Part 1 Slides: A Discussion on the 5Ms and Marketing Use Cases

View more presentations from Jeremiah Owyang.

How can crowdsourcing be effectively used in the hospitality industry?

Here are the ideas came up with:

- platform to encourage young graduates to participate in a definite project for a hotel chain: it could be something for our website to be done/customized for particular events/ dates during the year. For example, 1st of April, etc. The one whose project is voted best gets his/her work put up on our official website and/or gets an internship/job at our hotel
- a one-off event that asks internet users to redesign the logo of our hotel
- Photo/painting contests to be showed in our hotel lobby and the extra reward would be to be published in a famous art catalogue
- write the script for a hotel advertising TV spot and the winner gets his/her script adapted and played and broadcasted on television

CRM and Social Media

As a future hotelier, I am more than interested in marketing strategies, especially the ones concerning CRM. I found an article via J. Owyang's Twitter that he wrote for Frobes http://www.bit.ly/9unj9j which deals with the subject.
With information sharing spreading increasingly faster thanks to social media, marketers find it hard to collect data and find marketing leads. According to Owyang, and I think he's right, Social CRM is now essential as it further completes traditional CRM by defining on which SM our clients are and how to connect these media with our business. Hoteliers who understand the importance of Social CRM could get a significant edge over their competitors.

Class work on SMO for chosen Hotel Group

Here is what we have done in class: we came up with a social media optimization strategy for a hotel group that we chose, following a 5-step plan.

SMO

View more presentations from Gabrielle D.